It's no secret that one of the fastest way children learn, is from play! But did you know that there are many different types of play?Explore from our collection of toys.

Want to groom your child's artistic talents? Look into our arts & crafts section. Colour & sticker books with the most beautiful illustrations to keep our little ones busy while discovering possible hidden talents.

Explore our range of comforters & soft toys that provide companionship and security to our little ones. These little toys often become your child's most important and closest friend in his first few years. At The Wild Bub, we have a wide range of comforters for both little girls and boys that can also be personalised, so you don't lose them at daycare!

Learning toys come with a range of specific skills that the toy is designed around. Stacking towers teach the little ones hand-eye coordination as well as shape and size recognition. Baby rattles stimulate the little ones with movement and teaches them how to grasp on objects very early on. 

Open-ended play allows your children to create their own narrative. Everyday can be an opportunity for a different story. A blue pegdoll could be a policeman today and a swimmer the next. Encourage their imaginations to go wild with open-ended toys.